Ethnographic Research: From $8,850
Thank you for enquiring about our Ethnographic Research Pricing. Our Ethnographic Research can include observing or interviewing people while they are at home or out shopping for a product. By allowing us to observe people while they are using a product or deciding which brand to buy, Ethnography allows us to truly understand people’s behaviour in-context, which can lead to greater insight.
Ethnographic Research Package Includes:
- 5 In-Home Interviews or Shop-alongs in one market
- Discussion Guide & Moderation
- Report & recommendations
- A skilled moderator and carefully designed discussion guide
- A highly revealing snapshot of the meaning a product holds in people’s lives, and of the drivers and barriers to brand consideration
- A robust report, including video highlights, with actionable learning!