How much does marketing research cost?  Here is sample pricing for some of the projects we commonly do.  Contact us for pricing for your specific research project. If you have a set budget at your disposal, we are happy to work with you to find an approach that accommodates your needs.

services
  • Focus Group
    Research
    • 2 Focus Groups in One Market
    • Recruiting & Facility Rental
    • Discussion Guide & Moderation
    • Report & Recommendations
    from $9,500
    get details
  • Ethnographic
    Research
    • 5 In-Home Interviews or Shop-alongs in one market
    • Recruiting
    • Discussion Guide & Moderation
    • Videography
    • Report & recommendations
    from $8,850
    get details
  • Website
    Usability Testing
    • One on One Moderated Usability Testing with 5 Respondents
    • Recruiting & Facility Rental
    • Discussion Guide & Moderation
    • Report & recommendations
    from $9,250
    get details
  • Online
    Qualitative
    • Online community with 10 respondents participating daily over 5 days
    • Recruiting
    • Online Platform Setup & Hosting
    • Discussion Guide & Moderation
    • Report and Recommendations
    from $9,450
    get details
  • Semiotic
    Analysis
    • Semiotic brand mapping analysis to identify positioning opportunities.
    • Analysis of 5 Competitive Brands
    • Report & Recommendations
    from $5,000
    get details