Website Usability Research: From $9,250
Thank you for enquiring about our Website Usability Research pricing. Our featured Website Usability Research package consists of live, moderated usability testing using the industry best-practice “Thinking-Aloud” method. With this approach, 5 participants complete a series of tasks on your website which you identify as the “critical” tasks. While they complete the tasks, they “think aloud” – letting us know what they’re looking for, what they’re seeing, and what’s puzzling them. This research is conducted in a research facility with a one-way mirror. Client observers, behind the glass, watch live video showing the participant’s face and also the computer screen, with mousetrails. This is truly a “reality-check” on your website!
Website Usability Research Package Includes:
- One on One Moderated Usability Testing with 5 Respondents
- Recruiting & Facility Rental
- Discussion Guide & Moderation
- Report & recommendations
- A skilled moderator and carefully designed discussion guide
- “Surprises” from your site users, who rarely use a website in just the way we imagine
- A robust report, including video highlights, with actionable learning!