Focus Group Cost Calculator
Our Focus Group Cost Calculator is a good way to get a ballpark sense for how much a focus group research project might cost.
Enter the requested project details in the yellow area and then get your ballpark in the green area below. Hint: professional respondents, or respondents that are hard to find, cost more to recruit and demand larger incentives!
For some background information on how costs for focus groups are typically derived, see Focus Group Costs Explained.