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Exploratory Research

Laying the groundwork for great strategy.

Often neglected, Exploratory Research at the beginning of the strategic development process can help identify opportunities and barriers at a critical stage.

We use a combination of techniques, from Ethnography to Online Journalling to Semiotic Analysis to uncover insights about your consumer and brand. This enables you to get at what’s really going on with your consumer and helps you to figure out your brand’s real communication challenge.