Sarah Jane Johnson
In a past life, Sarah worked as an Account Planner at agencies in New York, London, and Toronto which has given her a deep knowledge of best practice in brand communications, as well as a rich understanding of the cultural nuances in all three markets.
In her life as a researcher, Sarah has worked in almost every category and with every customer target; from confectionery to cars, from technology to toys, from packaged goods to pharmaceuticals, from financial services to food, and from women and children to boomers and business decision-makers.
Sarah studied Anthropology, Philosophy and English at McGill University and went on to pursue further studies in English at Cambridge. She is a Riva-trained moderator, and has also been trained in Creative Problem Solving (CPSI).
Sarah is a member in good standing of the Qualitative Research Consultants Association (QRCA), the Marketing Research and Intelligence Association (MRIA); The Society for Consumer Psychology (SCP) and Esomar.