Tired of having to choose between qualitative and quantitative research?  With our WiseQueryAI research platform, you don’t have to.  

WiseQueryAI uses the power of artificial intelligence to deliver qualitative depth with the confidence of quantitative sample sizes.  So you can get both the deep target insight you need and the confidence of a large sample.  Check out our video for more details!

Other Signature Methods

Concept Nursery

Our Concept Nursery method focusses on understanding what consumers are connecting with creative ideas, and identifying opportunities to make them stronger.

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Semiotic Analysis

We are one of the few firms in North America to offer this method, which allows brands to discover the symbolic cues they can leverage to connect more deeply with consumer culture.  

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UX Research

User experience research focuses on understanding user behaviors, needs, wants, and limitations. We deploy a variety of UX Research methods, depending on the stage of a particular project.

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