The Concept Nursery - a better - more positive - approach to identifying and nurturing advertising ideas.
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What if you had access to a tool that blended qual and quant? What if there were a way to get that rich understanding qualitative research provides and gain confidence in the representative scale provided by quantitative methods?
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The Concept Nursery - a better - more positive - approach to identifying and nurturing advertising ideas.
Use our calculator to estimate the cost of your focus group study
It's 18 months since I came across this article in Greenbook heralding a renaissance in qualitative market research. And, having just returned from the QRCA's (Qualitative Research Consultants Association) annual conference in Pho
Semiotics is a well-established market method in Europe but it is North America’s loss that it is considerably less well known on this side of the pond. As a North American practitioner of this invaluable approach, hosting this co
At Athena, we’ve been thinking a lot about what needs to be done to make creative development research more valuable, and more able to reflect the latest thinking about how advertising works and how people process information and
The Advertising Research Foundation is arguably the world’s leading organization for the study of brand communications effectiveness, and its annual conference in New York is a forum for the biggest players in the world of brandin
Usability testing is a critical asset for brands. But a successful usability testing study requires some solid upfront thought. Here are the seven key questions that really demand consideration (and decisions!) at the beginning of
Canadians who attended a movie at a Cineplex theatre over the Christmas holidays almost certainly were exposed to “A Balloon For Ben”, a two-minute animated video telling the story of the relationship between a son and a father to
Market research can make a communication strategy or campaign sing. Its potential return on investment is enormous. Corporations know this, and that’s partly why so much has been written about getting it right: how to choose the m
Buying Market Research in 2017? Here – based on our annual client and research agency survey – are 5 tips to make your 2017 research more efficient, successful, and insightful.
I’ve just returned from my favourite conference in the Whole Wide World – Semiofest, the perfect combination of intellectiual stimulation, camaraderie and News You Can Use. Semiofest is a conference dedicated to the celebration of
From its earliest days, Volkswagen used narrative innovation as much as product innovation to enter the global car market. In recent years, as competition and the emphasis on quality have increased, VW’s success continued to be bu
Sometimes people ask whether web analytics can substitute for User Research, and my answer is always a flat “no”. Web analytics can tell us “what” people are doing on your site, but it’s only through UX Research (direct observatio
This past fall I found myself doing back-to-back research projects investigating how to drive greater medication adherence to two separate and quite different medications. While the conditions, patient populations and medical tre
Curious about website usability testing with the Thinking Aloud Protocol? Check out this video for an exploration what it is, what it’s all about, and how it works. The Thinking Aloud Protocol was developed at IBM in the 1980s,
Check out this video for an exploration of why website usability testing is a critical asset for brands. We review key website usability testing benefits, and how usability testing contributes to competitive differentiation.
Check out this video for an exploration of the different ways that website usability has been defined. We conclude with a list of things that constitute usability issues in the context of these definitions. Some of the definitions
In “Homeward Bound: Why Women Are Embracing the New Domesticity”, journalist Emily Matchar explores the North American phenomenon of a sort of Nouveau Hippie meets Hipster Fifties Housewife: women (and some men) who are opting out
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Last week I had the pleasure of attending the Qualitative Research Consultants’ Association’s 2014 conference in New Orleans, which from my perspective was hugely enriching. But, in the spirit of presenting a variety of perspecti
Just got back from APG Canada’s provocatively-titled event: “Is research castrating great work?” And, in fact, the event actually provoked us to write our own polemic on advertising research, a subject we feel we have a unique pe
OK, first of all this ad – by Toronto’s DDB – is just pretty darn funny, and deserves to be seen. So that would be reason enough to share it. But the reason it’s so funny is because it cunningly uses a great insight about men’s
We get a lot of questions about how focus group costs are derived. Strangely, there doesn’t seem to be much on the Internet on this subject. So here below is our guide to focus group costs. If you want to get a ballpark sense f
So few brands are truly committed to supporting the experience their customers and potential customer have on their websites that website usability – and the testing that supports it – is a huge opportunity for many brands. If yo
A few weeks ago I had the pleasure of attending the AQR-QRCA’s Worldwide Conference on Qualitative Research in one of Europe’s great cities —Budapest, with its fabulous bridges, river views and equally fabulous coffee houses and c
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If you’ve seen the deluge of articles about how market research is evolving, you know these are exciting times. There is plenty of new thinking and lots of new methodologies, but for research buyers it can feel like they are navig
I’ve just returned from the Merlien Institute’s Qual360 conference – the first one ever held in North America. As the name suggests, it’s a conference focused exclusively on qualitative research, which, despite advancing technolog
So, it’s been a little over a week since we got back from a most inspiring trip to the Annual QRCA conference, a week which has allowed some of the most thought-provoking ideas to sink in. We heard MANY great presentations at this
At Athena, we’ve been thinking a lot about what needs to be done to make creative development research more valuable, and more able to reflect the latest thinking about how advertising works and how people process information and
Canadians who attended a movie at a Cineplex theatre over the Christmas holidays almost certainly were exposed to “A Balloon For Ben”, a two-minute animated video telling the story of the relationship between a son and a father to
Just got back from APG Canada’s provocatively-titled event: “Is research castrating great work?” And, in fact, the event actually provoked us to write our own polemic on advertising research, a subject we feel we have a unique pe
OK, first of all this ad – by Toronto’s DDB – is just pretty darn funny, and deserves to be seen. So that would be reason enough to share it. But the reason it’s so funny is because it cunningly uses a great insight about men’s
The Concept Nursery - a better - more positive - approach to identifying and nurturing advertising ideas.
At Athena, we’ve been thinking a lot about what needs to be done to make creative development research more valuable, and more able to reflect the latest thinking about how advertising works and how people process information and
The Advertising Research Foundation is arguably the world’s leading organization for the study of brand communications effectiveness, and its annual conference in New York is a forum for the biggest players in the world of brandin
Market research can make a communication strategy or campaign sing. Its potential return on investment is enormous. Corporations know this, and that’s partly why so much has been written about getting it right: how to choose the m
This past fall I found myself doing back-to-back research projects investigating how to drive greater medication adherence to two separate and quite different medications. While the conditions, patient populations and medical tre
What if you had access to a tool that blended qual and quant? What if there were a way to get that rich understanding qualitative research provides and gain confidence in the representative scale provided by quantitative methods?
Use our calculator to estimate the cost of your focus group study
It's 18 months since I came across this article in Greenbook heralding a renaissance in qualitative market research. And, having just returned from the QRCA's (Qualitative Research Consultants Association) annual conference in Pho
The Advertising Research Foundation is arguably the world’s leading organization for the study of brand communications effectiveness, and its annual conference in New York is a forum for the biggest players in the world of brandin
Buying Market Research in 2017? Here – based on our annual client and research agency survey – are 5 tips to make your 2017 research more efficient, successful, and insightful.
Sometimes people ask whether web analytics can substitute for User Research, and my answer is always a flat “no”. Web analytics can tell us “what” people are doing on your site, but it’s only through UX Research (direct observatio
Last week I had the pleasure of attending the Qualitative Research Consultants’ Association’s 2014 conference in New Orleans, which from my perspective was hugely enriching. But, in the spirit of presenting a variety of perspecti
Just got back from APG Canada’s provocatively-titled event: “Is research castrating great work?” And, in fact, the event actually provoked us to write our own polemic on advertising research, a subject we feel we have a unique pe
We get a lot of questions about how focus group costs are derived. Strangely, there doesn’t seem to be much on the Internet on this subject. So here below is our guide to focus group costs. If you want to get a ballpark sense f
So, it’s been a little over a week since we got back from a most inspiring trip to the Annual QRCA conference, a week which has allowed some of the most thought-provoking ideas to sink in. We heard MANY great presentations at this
I’ve just returned from the Merlien Institute’s Qual360 conference – the first one ever held in North America. As the name suggests, it’s a conference focused exclusively on qualitative research, which, despite advancing technolog
If you’ve seen the deluge of articles about how market research is evolving, you know these are exciting times. There is plenty of new thinking and lots of new methodologies, but for research buyers it can feel like they are navig
A few weeks ago I had the pleasure of attending the AQR-QRCA’s Worldwide Conference on Qualitative Research in one of Europe’s great cities —Budapest, with its fabulous bridges, river views and equally fabulous coffee houses and c
We get a lot of questions about how focus group costs are derived. Strangely, there doesn’t seem to be much on the Internet on this subject. So here below is our guide to focus group costs. If you want to get a ballpark sense f
Semiotics is a well-established market method in Europe but it is North America’s loss that it is considerably less well known on this side of the pond. As a North American practitioner of this invaluable approach, hosting this co
Canadians who attended a movie at a Cineplex theatre over the Christmas holidays almost certainly were exposed to “A Balloon For Ben”, a two-minute animated video telling the story of the relationship between a son and a father to
Buying Market Research in 2017? Here – based on our annual client and research agency survey – are 5 tips to make your 2017 research more efficient, successful, and insightful.
I’ve just returned from my favourite conference in the Whole Wide World – Semiofest, the perfect combination of intellectiual stimulation, camaraderie and News You Can Use. Semiofest is a conference dedicated to the celebration of
From its earliest days, Volkswagen used narrative innovation as much as product innovation to enter the global car market. In recent years, as competition and the emphasis on quality have increased, VW’s success continued to be bu
From its earliest days, Volkswagen used narrative innovation as much as product innovation to enter the global car market. In recent years, as competition and the emphasis on quality have increased, VW’s success continued to be bu
In “Homeward Bound: Why Women Are Embracing the New Domesticity”, journalist Emily Matchar explores the North American phenomenon of a sort of Nouveau Hippie meets Hipster Fifties Housewife: women (and some men) who are opting out
It's 18 months since I came across this article in Greenbook heralding a renaissance in qualitative market research. And, having just returned from the QRCA's (Qualitative Research Consultants Association) annual conference in Pho
Buying Market Research in 2017? Here – based on our annual client and research agency survey – are 5 tips to make your 2017 research more efficient, successful, and insightful.
Just got back from APG Canada’s provocatively-titled event: “Is research castrating great work?” And, in fact, the event actually provoked us to write our own polemic on advertising research, a subject we feel we have a unique pe
So, it’s been a little over a week since we got back from a most inspiring trip to the Annual QRCA conference, a week which has allowed some of the most thought-provoking ideas to sink in. We heard MANY great presentations at this
I’ve just returned from the Merlien Institute’s Qual360 conference – the first one ever held in North America. As the name suggests, it’s a conference focused exclusively on qualitative research, which, despite advancing technolog
If you’ve seen the deluge of articles about how market research is evolving, you know these are exciting times. There is plenty of new thinking and lots of new methodologies, but for research buyers it can feel like they are navig
A few weeks ago I had the pleasure of attending the AQR-QRCA’s Worldwide Conference on Qualitative Research in one of Europe’s great cities —Budapest, with its fabulous bridges, river views and equally fabulous coffee houses and c
Sometimes people ask whether web analytics can substitute for User Research, and my answer is always a flat “no”. Web analytics can tell us “what” people are doing on your site, but it’s only through UX Research (direct observatio
Curious about website usability testing with the Thinking Aloud Protocol? Check out this video for an exploration what it is, what it’s all about, and how it works. The Thinking Aloud Protocol was developed at IBM in the 1980s,
Check out this video for an exploration of why website usability testing is a critical asset for brands. We review key website usability testing benefits, and how usability testing contributes to competitive differentiation.
Check out this video for an exploration of the different ways that website usability has been defined. We conclude with a list of things that constitute usability issues in the context of these definitions. Some of the definitions
So few brands are truly committed to supporting the experience their customers and potential customer have on their websites that website usability – and the testing that supports it – is a huge opportunity for many brands. If yo
Usability testing is a critical asset for brands. But a successful usability testing study requires some solid upfront thought. Here are the seven key questions that really demand consideration (and decisions!) at the beginning of
Buying Market Research in 2017? Here – based on our annual client and research agency survey – are 5 tips to make your 2017 research more efficient, successful, and insightful.
Sometimes people ask whether web analytics can substitute for User Research, and my answer is always a flat “no”. Web analytics can tell us “what” people are doing on your site, but it’s only through UX Research (direct observatio
